Social Impact

Carbon Footprint -

A Carbon Footprint is the total amount of CO2 (carbon dioxide) or other greenhouse gases emitted during a product's lifetime, including production, use and disposal. Everything  we buy, make and use has a carbon footprint. As Carbon Footprints has a massive effect on the environment, manufacturers are pressured to reduce their's.

Reducing fossil fuels, cutting down on engery consumption and following the 6 R's are all effective ways of reducing Carbon Footprints.


Fair Trade -

Based in the UK, Fair Trade was set up to help reduce poverty among farmers and workers in different parts of the world and make sure that they are getting paid the correct price for their produce and not getting ripped off.

Producers and Traders must:

-Ensure a fair and stable price is agreed
-Investigate in projects that enhance social, economic and environmental development
-Emphasise the idea of a partnership between traders and producers
-Make sure

THE 6 R's!

REDUCE - Reduce amount of non-renewable resources used

REFUSE - Refuse extra packaging

RE-USE - Re-use products for the same or different uses

REPAIR - Is it necessary to buy a whole new product?

RECYCLE - Must recycle objectes that can be recycled like paper, card, some plastics...

RETHINK - Do we need to rethink the way we buy and dispose of products?

Sustainability

NON-RENEWABLE

Limited resources that will one day eventually run out. Examples are oil, ores and minerals. They are made from  natural resources being compressed for thousands of years, and using machinery are dug up from miles underground. These are called finite resources. They produce waste and emissions that are harmeful to the environment.


RENEWABLE

Renewable resources are natural resources that last longer than non-renewable resources. It is important for the environment that more of these get used in manufacturing products today. This would help the environment and also help safegaurd the supply of products and services. Many timber products carry the FSC (Forrest Stewardship Council) logo, which proves that the timber used in the product is from a renewable, managed forrest.

POSTER!

Final Logo

Logo Design

Development of Ideas

 

Situation, Brief, Specification

Design Situation –

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns.

Design Brief –

I am going to redesign the logo for Evian. I will also design and make a piece of packaging for one of their water bottles, and design and make a point of sale display for that product.

Initial Specification –

My product will have to do the following:

•Display the product that is for sale

•Be directed for the target market

•Entice people to buy the product

•Stand out from other similar products

•Be able to contain water

•Be easy to hold

•Have packaging that protects it

•Have a simple, easily recognisable logo

Research

Evian - A Brief History

Evian is a French brand of still mineral water, coming from several different sources near ‘Évian-les-Bains, on the south shore of Lac Léman.

It is now owned my Danone, which is a French multinational group that also sells baby foods, dairy products such as yoghurt, and cereals and biscuits.

Being portrayed as a luxury, expensive bottle of water makes it popular among celebrities. David le Chapelle, a famous photographer, once took the shots for an Evian campaign; and Jean Paul Gautier, a high fashion designer, produced a limited edition bottle in 2009.

In 1789, the marquis of Lessert was on a walk and drank water from the Sainte Catherine spring on the land of Mr Cachet. The Marquis claimed that, after having been suffering from kidney and liver problems, the water increased his health. Doctors started prescribing people this water, and after the increased attention, Mr Cachet fenced off his spring and began selling this miracle water. In 1824, the spring was renamed the Crachet Source and in 1829, the Duke of Savoy gave permission for the spring water to be bottled. It wasn’t until many years later in 1908 that Evian began to get involved. They began to sell the water in glass bottles, which much later in 1969 changed to PVC bottles. Evian don’t only sell water, they also sell organic cosmetics which were first sold in 2001. In 2009, Evian launched their famous ‘Roller babies’ advert which won Gold at the London International Awards 2009 for Best Visual Effects.

My Chosen Logo