Evian is a French brand of still mineral water, coming from several different sources near ‘Évian-les-Bains, on the south shore of Lac Léman.
It is now owned my Danone, which is a French multinational group that also sells baby foods, dairy products such as yoghurt, and cereals and biscuits.
Being portrayed as a luxury, expensive bottle of water makes it popular among celebrities. David le Chapelle, a famous photographer, once took the shots for an Evian campaign; and Jean Paul Gautier, a high fashion designer, produced a limited edition bottle in 2009.
In 1789, the marquis of Lessert was on a walk and drank water from the Sainte Catherine spring on the land of Mr Cachet. The Marquis claimed that, after having been suffering from kidney and liver problems, the water increased his health. Doctors started prescribing people this water, and after the increased attention, Mr Cachet fenced off his spring and began selling this miracle water. In 1824, the spring was renamed the Crachet Source and in 1829, the Duke of Savoy gave permission for the spring water to be bottled. It wasn’t until many years later in 1908 that Evian began to get involved. They began to sell the water in glass bottles, which much later in 1969 changed to PVC bottles. Evian don’t only sell water, they also sell organic cosmetics which were first sold in 2001. In 2009, Evian launched their famous ‘Roller babies’ advert which won Gold at the London International Awards 2009 for Best Visual Effects.
