Thursday 10 March 2011
Situation, Brief, Specification
Design Situation –
Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns.
Design Brief –
I am going to redesign the logo for Evian. I will also design and make a piece of packaging for one of their water bottles, and design and make a point of sale display for that product.
Initial Specification –
My product will have to do the following:
•Display the product that is for sale
•Be directed for the target market
•Entice people to buy the product
•Stand out from other similar products
•Be able to contain water
•Be easy to hold
•Have packaging that protects it
•Have a simple, easily recognisable logo
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